At this point just about everyone has heard about the Twitter phenomenon and either have their own account or know someone who does. If you're like me you're probably wondering with the draw to Twitter is but more importantly what it can do for you. Marketers are discovering the value that Twitter has from a number of different vantage points.

After some time I opened up my own account on Twitter. This was mainly due to curiosity and the fact that Twitter like discussions are happening throughout the internet. I soon found out that Twitter operates like many other social media sites and web tool in that it is a communication vehicle that helps you communicate to your niche in real time.

One of the aspects of Twitter that is so vital to me is the ability to stay on top of information in my industry. With so many information sources out there, its impossible to consume it all. By following certain people in positions of influence within the industry I can quickly find out whats worth my time and what isn't. More importantly, I can access information that's been referred from others I trust versus simply trying to find it on my own.

You may be thinking that Twitter sounds great for learning about your industry but what other value does it provide. After you've identified those you want to follow for work related reasons, you should also consider adding some individuals to your list that are aligned with hobbies you may have, goals, or aspirations. Twitter is shaped by you and for you so consider what content would add value to your life.

Once you've gotten comfortable with Twitter, its time to start building a following. Just you follow others, others may want to follow you. The best place to begin is by adding quality posts. What are you reading that may be of interest to others? What type of tools are you using to accomplish a specific goal? Share those things that provide value to others and you will quickly create a large list of followers. Once you have a list, you can begin to utilize your list of followers much like you would a direct marketing house list.

Keep in mind that when you build a list you are creating value. This list, if comprised of individuals interested in your niche or company can translate into customers. There are a variety of techniques you can use to do this but one of the easiest is to encourage them to visit your site, by posting a link, and getting them to register or sign up. Attach an auto responder to the sign up and move them through the purchase cycle. If the list of followers is targeted and you can add something of value, then you and your customers will be pleased with the communication.

Twitter can provide an ideal channel for building a list of prospective followers and adding value. Begin with an understanding of your audience and provide valuable information that can help them succeed. Once you've build up a trust level, offer products or services that can help them solve a problem. This will improve your business and help your followers as well.