by Jim Nichols, Partner, Catalyst SF

by Jim Nichols, Partner, Catalyst SF

Partner Catalyst:SF

NETWORK BUYING MODELS

Different ad networks sell their inventory based upon different buying models. The models mirror those used by individual publishers:

• CPM ad networks sell inventory based upon a Cost Per Thousand(M).

Written by: Partner Catalyst:SF

by Robert Niles

This article is designed to help journalists learn how to make extra money, or even a full-time wage, by publishing independently online. It is not intended to provide an online revenue model for established news organizations. Heck, they've got business managers. They shouldn't need a wiki to show them what to do.

Content websites typically earn money through one of four ways:

* Commissions / Affiliate links
* Advertising networks
* Selling your own ads
* Paid content
* Sponsorships/Grants

by Josh Collins
With so many ad networks how does one choose the right one? With companies like Doubleclick, Gorilla Nation, Burst Media, Blue Lithium, 24x7 real media, adBrite, Tribal Fusion and even Google, there are so many to choose from.